Apple's home invasion isn't just about HomeKit and the Siri-enabled HomePod. The company has been invading living rooms for years with the Apple TV, and the Apple TV 4K takes it up a notch by also acting as a smart home hub.
And don't forget about that App Store either, which gives you access to a myriad of apps designed for tvOS, Apple's TV operating system. These apps are built to play big and colourful on your shiny 4K TV. They're a window into the world from your living room, from entertainment to sports to news and weather and more.
Read this: Essential guide to 4K on Apple TV
It can be difficult to know where to get started with the Apple TV's App Store, so we've picked out some of our favourites for you to try out. And don't forget to check out our guides to the best 4K smart TVs and 4K projectors.
Pro tip: Don't forget to head to Settings on your Apple TV, then head to Apps and make sure Automatic Downloads is set to on. That way you can download apps onto your iPhone or iPad and have them install on your Apple TV.
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Apple TV apps: Entertainment
Probably the first app anyone downloads on any smart TV or streaming box/stick; Netflix is a default option. At this point it's more surprising if you haven't downloaded Netflix onto your TV or streaming box. You'll get to see Netflix's massive library in wonderful 4K, like Stranger Things.
Free, Download Netflix
HBO comes in two flavours. There's Go, which is basically the on-demand version of the cable or satellite channel you're already paying for. Or Now, which is the cord-cutters' dream come true, as you'll be able to get the channel all by its lonesome for $15 a month.
PlayStation Vue recently became the first pay-TV service to land on Apple's TV app, making the box a little more tempting for cord-cutters. Vue subscribers can now get on-demand TV, live sports and DVR content from their Apple TV, with over 45 channels to pick from. Sure, Vue has been available on Apple TV for some time, but only now is it an app we can truly recommend.
Free, Download PlayStation Vue
Amazon Prime Video
For a long time, Amazon held out on developing a full Amazon Prime Video app for Apple TV, leaving Apple fans out of the loop on one of the best streaming services you can sign up for. No longer, however, as you now can access Prime Video from your Apple TV. Amazon Prime Video also offers 4K streaming, so get ready to watch The Grand Tour in the most beautiful way possible.
Hulu is the place to watch TV, and in recent years it's put out original series that can match the best from HBO and Netflix in stuff like The Handmaid's Tale. Plus, it's still one of the best places to see the latest in TV the day after it airs. Unfortunately, no 4K support yet.
Free, Download Hulu
If you're going to completely ditch cable or satellite, but you want an internet TV option, YouTube TV is going to be your best bet: $40 a month gets you over 40 channels. The best bit of YouTube TV is unlimited cloud DVR, and YouTube will automatically download and store episodes of your favorite shows for viewing later. You can even take your TV on the go with iPhone and iPad apps. Only bad news? No 4K support yet.
Free, Download YouTube TV
If you haven't heard of Movies Anywhere, that's okay. It's a new service from most of the major Hollywood studios, and it basically gives you a convenient place to store your digital movies, no matter where you buy them. So if you buy them from iTunes or Amazon or Vudu, or even use a digital code you get in a Blu-Ray, all of them will live here in Movies Anywhere, making it a convenient way to take your film collection with you digitally. Tip: Make sure your iTunes account is connected to Movies Anywhere. Apple will upgrade all your movies stored in the service to 4K for free, even if they weren't bought from iTunes originally.
Free, Download Movies Anywhere
Plex has long been a favourite app of those who use a media server, and for a while there Apple TV users had to turn to unofficial apps to get their fix. No longer, as Plex is now officially on Apple TV. You can watch your media a number of ways, from streaming to casting to sharing. There's also a premium TV service and 4K HDR compatibility.
Free, Download Plex
There are so many streaming services nowadays it's enough to make you want to scream into your credit card statement. Tubi is a neat alternative, offering free streaming of TV shows and movies - and it's all perfectly legal. The big catch here is that you'll need to watch some commercials, but at least you'll save some money.
Free, Download Tubi
Apple TV apps: News and info
CBS News' app is about as simple as you can get. It's essentially one giant streaming news channel. It constantly churns through the news of the day, and it also loops fairly often so if you leave it on in the background you're sure to get your fill. And it is purely news, too; you're not going to get any opinion programs here.
Free, Download CBS News
Reuters TV asks a simple question: How much time do you have to watch the news? All you have to do is answer that question and the app will tailor you a custom news program, packed with all the information and analysis you need to know, in that timeframe. If only everything worked like that.
Free, Download Reuters TV
If you're looking to learn some new recipes, it's hard to do better than Kitchen Stories. It provides excellent video recipes, plus there are a number of tutorials on small things ‚Äď like how to cut onions. You can also save the recipes and get an instant shopping list for you to check off the next time you're at the grocery store.
Free, Download Kitchen Stories
Everyone needs a dose of inspiration or a good new idea to shiny up their life every once in a while. Hence TED, which provides a wide variety of excellent talks for you to devour. Find out about JJ Abrams' Mystery Box, or why Ariana Huffington credits naps as one of the most important parts of life. The world is yours.
Free, Download TED
Apple TV apps: Games
Asphalt 8: Airborne
The Apple TV 4K is a powerful streaming device, and there's no game that better shows off that power than Asphalt 8, which is why Apple always shows it off when it showcases the Apple TV. GameLoft continually updates the game with new events, too. And all of it is for the low price of free.
One of the most addicting games on your phone is now possible up on your big screen TV. If you somehow haven't heard about it, HQ is a live gameshow where you and thousands of other people are competing to win a cash prize. Answer all the questions and you and whoever else is around gets to split the prize. Bring your most useless information and get ready to win.
Free, Download HQ Trivia
Smule Sing! Karaoke
Karaoke always works best when you have a large group of friends, which makes the Apple TV version of Smule's popular app absolutely perfect. Gather your friends, connect your iPhones via the app and you're ready to sing together.
The legendary gameshow is now in your living room with this one. You can download the PlayShow on your smartphone, then you can link it to the Apple TV app. Then, you'll be able to play over 30 years of Jeopardy.
Crossy Road is not only one of the most addictive and simple games you can play, it's absolutely gorgeous up on your Apple TV. No wonder Apple keeps putting this on for kids to play at Apple Stores. It's just lovely to look at.
Free, Download Crossy Road
SketchParty TV has long been a staple of Apple TV AirPlay life. Start it on your phone, AirPlay it up to your TV and get going. Except now there's a native app to make the whole process easier. Get a group of friends with iPhones together and race to see who can draw whatever is on the screen.
$4.99, Download SketchParty TV
Apple TV apps: Smart home
If you've got any Nest cams, whether that be the Cam itself or the Hello video doorbell, you can keep track of what's going on right from your TV. Just download the Nest app and check it out. Plus if you've got a Nest Aware subscription you can take a look at past footage too.
Free, Download Nest
If your streams are buffering or your app download is taking a bit longer than usual, you may want to test your speed to see if there's something officially wrong with your internet. You can download Speedtest and check out how your home network is doing, and how your Apple TV is pulling in that network.
Free, Download Speedtest
If you've got Canary cameras around your house, you'll be plenty satisfied with the Canary app for Apple TV. If you've got a single camera, you'll be booted into dashboard every time you launch the app. If you've got multiple cameras, you'll get something called 'location view', which will let you choose between your cameras.
Free, Download Canary
Arlo cameras are HomeKit capable, so if you want to extend the Apple love you can download the Apple TV app and get a live view of your Arlo cameras.
Free, Download Arlo
Apple TV apps: Other stuff
You will never need to read your child a book again. iBooks Storytime takes care of all that for you. Just choose between a number of options, from Dora to Sesame Street, and watch the book pop to life with narration, automatic page-turning and beautiful animations.
One of the most mesmerising bits of having an Apple TV 4K is getting lost in watching the beautiful 4K screensavers. If you just can't get enough, Cityscapes will scratch that itch for you. There are sunrises, sunsets, night views and more for over 44 cities, including San Francisco, New York City, Paris, London and more.
$2.99, Download Cityscapes 4K
Zova has a number of different workouts for you to follow along to. Sure, you can do it on your iPhone or iPad, but why follow along with a workout on a screen that small and hard to mount? The Apple TV version is where it's at. Don't forget to sign up for the various programs, which aim for things like improving your core strength or helping you lose weight.
Free, Download Zova Workout