​Multiple Alexa accounts: How to create household profiles and use voice profiles

Introduce Alexa to your family for a better experience

Mastering Alexa Household Accounts

If your entire family has got hooked on the Alexa experience, the good news is that your smart speaker supports Household Profiles and can even recognise your individual voices.

Few people realise that your smart speaker is capable of delivering personalised experiences to individuals in the home, and Amazon is developing a host of new features which will build on these themes.

Google Home has led the way in terms of voice matching to different profiles, but Amazon is catching up. It’s not a universal feature yet, but if you’re looking to create user profiles for those in your home, there’s plenty to get started with.

Alexa Household profiles

The first personalisation feature is called Household Profiles. This enables you to essentially have different users with different profiles, which you can hot-swap between on your Amazon Echo device.

Why use Alexa household profiles?

These are most useful in homes where perhaps everyone isn’t a family member – shared housing, university digs, etc – situations where you might want to use your own Amazon account. This is especially useful for shopping, where you might want to add items to your own shopping lost, not that of your housemate.

There are some other nifty tricks, too. You can use Alexa Household Profiles to get around the issue of sharing Spotify accounts. While you can’t use multiple Spotify accounts on a single Alexa profile, you can if you swap Amazon accounts altogether.

How to change your Alexa household profiles

To add additional accounts, you'll need to log in to alexa.amazon.co.uk or alexa.amazon.com and head to Settings > Account > Household Profile.

You can switch manually by saying "Alexa, switch profile." If you're not sure which profile you're using, just say "Alexa, which profile am I using?" and it'll help you out. There's also Alexa Voice Match, which will automatically switch profiles for certain features. These select features are music via Amazon Music, messages, calls, shopping and your Flash Briefing. For everything else, you'll have to manually switch profiles.

Multiple Alexa accounts: How to create household profiles and use voice profiles

What are Alexa Voice profiles?

Identifying who’s talking via voice is an area where Alexa has lagged behind its main rival Google Assistant. While Google has had voice identification down for a while, Amazon is just getting started – so much so that the feature isn’t available outside the US quite yet.

However, those with the Voice Match feature can train Alexa to recognise their voice. It takes a simple training exercise, parroting back phrases and then you can start assigning certain features to your voice alone.

Personalised calling, messaging

While Spotify generally gets the same treatment as Amazon Music in the Alexa experience, Amazon’s own service benefits from voice match. If you’re the proud owner of an Amazon Music Unlimited Family Plan, you can train your voice, and then assign it to a member within your account.


Likewise, shopping greatly benefits from the voice match feature. Training your voice will enable you to confirm purchases just using your voice, and stop the kids from adding 100 unicorns to your shopping basket, just for chuckles.

Flash briefing

We all have different interests, so Alexa will tailor flash briefings to your voice. What’s more, if your partner has heard the headlines but you haven’t, it will know that you’re yet to be caught up on key news stories and repeat them for you. Likewise, if you’ve already heard the news of the day, Alexa won’t bombard you with the same content twice.

How to create your Alexa voice profile

Follow the steps below to set up your voice profile.

  • Head to the Alexa app and tap Settings
  • Scroll down to the Recognized Voices section
  • Choose Your voice
  • Tap Begin
  • Complete the checklist
  • Go to your Echo device and say "Alexa, learn my voice"
  • Follow Alexa's instructions

How to create a second voice profile

Obviously the above is great, but Voice Match comes into its own when more than one person is using Alexa on a daily basis. Here’s how to get a second user set up using voice match

  • Second person install Alexa app on their smartphone
  • Sign in with same Amazon ID and password
  • Choose ‘I’m someone else” from the list
  • Repeat steps above to train Alexa to recognise your voice.

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