Because Amazon has unveiled a couple of ODM designs for Alexa-powered smart home hubs and gateways that manufacturers can use to quickly build new products.
Read this: Amazon Alexa - the missing manual
So the Calix GigaSpire Max and Gemtek Vita won't actually go on sale as consumer home tech devices but they have now been approved by Amazon as 'white-box' designs. That means we can get a sense of the features to expect in third-party Alexa smart home hubs.
The Calix GigaSpire Max, for starters, is a mesh Wi-Fi router with Zigbee 3.0 and Z-Wave Pro, the two main smart home protocols, plus Bluetooth Low Energy. It also houses a 5W speaker and a three microphone array for built-in Alexa voice controls.
The Gemtek Vita Smart Home Controller meanwhile works with Zigbee 3.0, 10G broadband, LTE, Bluetooth and 'Wi-Fi connection protocols with a four microphone array and Alexa built-in. It's an 8W speaker with two passive radiators.
Essentially if you're looking for more than a so-so speaker or smart display with built-in voice controls, 2019 might be a very good year for more substantial smart home hubs that work with everything and give your home connectivity a boost too.