Amazon has announced a plethora of new Fire TV products, including its first own-brand smart TVs and the Fire TV Stick 4K Max (to follow on from the Fire TV Stick and Fire TV Stick 4K... we dread to think how long the name will be by 2025).
The new Stick 4K Max is 40% more powerful than the mere 4K version, with a new 1.8GHz quad-core processor and 2GB of RAM plus a faster GPU.
Read this: The best streaming sticks
It also adds faster Wi-Fi 6 capabilities which should make for smoother and more reliable streaming across more devices, and support for Dolby Vision, HDR, HDR10+ and Dolby Atmos audio.
The new remote includes buttons to take you directly to favorites such as Disney+ and Netflix, and youâll also have improved Alexa command capabilities â just say âAlexa, play Love on Netflixâ to launch that feature within the Netflix app, for instance.
Explainer: Amazon Fire TV in-depth guide
Younger household member will also be pleased to hear that TikTok support will be coming soon to the US and Canada (itâs already available in the UK, Germany and France), while those of us more concerned with the house security will enjoy the Live View Picture-in-Picture feature to stream content from a front door camera without pausing the TV.
Amazon is also launching, for the first time, its own smart TVs. These will come in two ranges, the Omni-Series with 4K Ultra HD and Alexa hands-free voice control, and the 4-Series with 4K Ultra HD. The Omni TVs range from 43-inch ($409.99) to 75-inch ($1,099.99, with Dolby Vison), and the 4-Series from 43-inch ($369.99) to 55-inch ($519.99).
The hands-free Alexa control on the Omni devices means that you can access Alexa even when the TV is switched off, you can also link them wirelessly to Echo speakers. Both ranges will also soon be adding a smart home dashboard to take control right from your sofa.
The Amazon Fire TV Stick 4K Max is out 7 October and will cost $54.99, Amazon Fire Smart TVs launch soon from $369.99.