Amazon's new smart plug is the debut device for Frustration Free Setup

Alexa, just do everything okay?

Amazon's got a smart plug
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Smart plugs are one of the simplest and most addictive ways to turn your dumb home into a smart home, letting you control dumb devices as if they were smart. And now Amazon is getting into the game.

Essentially, it lets you use Alexa voice commands to control whatever gadget or appliance you plug in and can be used to schedule turning devices on and off.

The new Amazon Smart Plug doesn't sport the Echo name, but it is built to show off a new service that Alexa is getting called Frustration Free Setup. Amazon knows that setting up a smart home and a bunch of devices can be frustrating, so it wants to make it as simple as possible.

Essentially, your Echo devices and smart devices will communicate with each other to authenticate. Once you plug in your smart device and connect to Wi-Fi, your smart device and Echo device will find each other.

The Echo device authenticates the smart device and sends encrypted credentials to it. Dave Limp, Amazon's senior vice president of devices and services, says that all of this happens in as little as 30 seconds.

You can also do all of this with your voice as well, so you can tell Alexa to search for new devices and link up that fancy new Amazon Smart Plug. The Amazon Smart Plug is available for pre-order now for $24.99.


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