$90 to see Jennifer Aniston in 4K, through Apple TV+, on the Apple TV 4K model... sign me up. That's what AT&T are offering; well, that's what it's selling the newest Apple TV box for - you'll have to sort out your own Apple TV+ subscription.
The Apple TV 4K usually costs $179.99, whether you buy direct from its maker or elsewhere, so AT&T's deal is certainly not one to miss if you're in the market for a top streaming device.
Of course, you don't actually need an Apple TV box to get Apple's new service; just as Amazon pimps out Prime TV, Cupertino is making the platform available on third parties such as Roku and Fire TV sticks and boxes.
However, the Apple TV 4K is a great device in its own right - even without Aniston, Witherspoon, Carrell and co.
It boasts a host of apps, including the full range of big name content streaming platforms, both free and paid-for, live TV services and ported iOS games. It is both an AirPlay 2 receiver and sender, and it can act as a HomeKit hub.
You don't have to be an AT&T customer to make the most of the $90 deal. It's for the 32GB version of the box - so it's more suited to streamers rather than downloaders.