Apple has used its big hardware event to announce some key details for its forthcoming streaming platform, Apple TV+.
The new streaming service launches 1 November in over 100 countries and will cost $4.99 per month for a family membership (covering up to six users). Seven-day free trials will be available for people to sample the service.
Read more: Your Apple TV ultimate guide
The service works through your existing Apple TV box, via the TV app, and is also available across all your other Apple devices, so there's no need to buy any additional hardware. Plus, you can watch all the content on Apple's website.
If you are in the market for some new hardware however, you'll get a free year of the service with the purchase of an iPhone, iPad, Apple TV, iPod Touch or Mac, a nice bonus to get people on board with the service.
Apple also used the event as an opportunity to hype some of the shows coming to the streaming service, including The Morning Show and See - a new series starring Jason Momoa, set in a distant future.
You can expect to see a lot more of this sort of original programming in the future. Just like Netflix, Apple's most likely planning to pull in as many users as possible with quality content to rival the Stranger Things and The Crowns of this world.
If you'd like to get ahead of the curve you can go to your TV app now to view trailers for forthcoming shows, and to add them to an Up Next queue ahead of time.
Apple TV+ originals will be available both online and offline, ad-free, and the Apple TV app will come to some Samsung smart TVs. Apple is also planning on rolling out the service to the likes of Amazon Fire TV, Roku, Sony, LG and Vizio platforms.