Smart homes are on the rise. We kind of thought that anyway - that's why we started a website all about the smart home... but now we have official confirmation. Official confirmation from UK retail giant Argos, that is.
The catalogue king has just published its A Year In Tech report, which highlights that digital assistants are now in place in 10% of UK homes - making them more prolific than both hamsters (1%) and rabbits (2%) combined. Suck on that, fluffy pets.
Bizarre comparisons aside, the report does actually provide a few more interesting smart home data nuggets, such as:
- Sales of smart home products have soared by 161% year-on-year.
- Smart security products lead the way - 200% YoY increase.
- Smart speakers are big sellers - 151% YoY increase.
- Traditional 'dumb' radios are paying the price, falling 18% over the same period.
We really think they could have thrown in some more small animal comparisons to really hammer home these big talking points but there you go.