LG is going for broke when it comes to the connected living room in a new collaboration with Italian furniture brand Natuzzi.
The LG Signature 'Smart Living Concept' is on show at the High Point Market furnishings expo in North Carolina and it includes' LG's voice-activated smart speakers, like the LG ThinQ WK7, its LG Signature OLED TV, various connected appliances and Natuzzi's connected Colosseo sofa.
Now, Natuzzi has been sticking Bluetooth speakers and touch-operated recliners into its smart furniture for a while now. But the difference here is that the Colosseo, designed by Mauro Lipparini, is built to work with all the other tech in the room.
It can be controlled manually via Google Assistant voice controls, using an LG TV or smart speaker, or the LG Signature app. You can set up five custom scenarios - reading, relaxing, watching TV, listening to music and pause - for the position of the sofa's seat and backrest cushions.
And LG says that using voice - we presume via Google's Voice Match tech - and the status of things like LG's Signature Air Purifier and its Signature smart fridge, the sofa is able to automatically recognise the user.
Now, LG isn't always in the conversation when it comes to who is dominating the smart home but considering it makes smart TVs, speakers and appliances, expect to hear more on its voice and furniture integrations. It's firmly in the Google Assistant camp though its TVs have also added Alexa support this year.
There's no price or release date info from Natuzzi for the Google Assistant-friendly Colosseo sofa just yet but its existing Surround Sofa sells for $4000+.