Netflix may soon offer its most expensive ever membership tier to users, with testing for Netflix Ultra currently underway in Italy.
As of now, the streaming service offers three routes for members to take - Basic ($7.99), Standard ($10.99) and Premium ($13.99) - though a fourth option, Ultra, could be available to subscribe to in the near future. And according to Tutto Android, HDR streaming would be limited to this new tier, with the max playback quality resting at 4K for other members.
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As you might expect, paying for the HDR privilege and becoming an Ultra subscriber will also potentially cost more, with the screenshot captured by the Italian blog, shown below, indicating that the tier will set users back ‚ā¨16.99 (which converts to roughly $19.99). The increased cost for HDR isn't the only negative, either, since it appears simultaneous streams will also be reduced from four to two for Premium members.
"We continuously test new things at Netflix and these tests typically vary in length of time," Smita Saran, a Netflix spokeswoman, told CNET. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix."
However, Saran also told the publication that not all subscribers will be able to view the test and, once the trial run has been completed, there's no guarantees the features or price points involved at this stage would be the same in a full-scale rollout.