Signify is on a roll. Having first launched a truckload of new Hue lights earlier this month, it's also announcing the new Philips Hue Play HDMI Sync Box, which lets you sync your smart lights with your entertainment.
The Philips Hue Sync app, launched last year, proved hugely popular as a way for PC and Mac users to get their lights in rhythm with what was happening on screen. But if you wanted the same effect for TV viewing or console gaming, it was a messy setup.
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That all changes with the new Sync Box, a black rectangle that functions as an HDMI pass-through and a Hue device, meaning you can plug in your various TV boxes and sync all the media moving through it with your Hue lights.
Hue reads the video signal and matches it with colors to suit the scene ‚Äď so a scene with a big blue sky would cause the lights to also turn a similar hue of blue. You can also choose how intense you want the light show to be, which is all done in the Hue Sync app.
We saw a demo of the Sync Box in action, used against a trailer for Avengers: Engame. It was... aggressive, but probably a bad example of what you'd use this for. There's a "subtle" mode that tones it down a bit, but it's also the type of thing you'll probably use selectively. For playing those big, blockbuster movies or games, it could be neat.
The box supports HDMI CEC and HDMI 2.0, so you'll be able to run 4K HDR content through this at 60Hz. You can connect up to four devices into the box via HDMI, and you can sync with up to ten color-changing Hue lights.
Just be aware that, unlike some of the latest Hue kit, the Sync Box requires the Hue Bridge in order to work. The Hue Sync Box will be available 15 October for $229.99.