New Roku Premiere makes 4K UHD cheaper than ever before

Streaming stick less than $40 and Google Assistant is coming to the party too

Roku Premiere makes 4K cheaper

Roku already won our hearts during the World Cup, as it had the only streaming stick capable of handling the BBC's 4K coverage, and now it's back with a bang - a seriously cheap pair of UHD streaming boxes: the all-new Roku Premiere and the Premiere+.

Costing $39.99 and $49.99 respectively - and with the only difference the inclusion of a voice-enabled remote control with the latter - the Los Gatos company's latest models are the most affordable in its ever-expanding impressive line of smart streaming devices.

Powered by quad-core processors and capable of HDR UHD, those price-tags are down $30 and $40 on their similarly named predecessors.

Read this: Complete guide to 4K Netflix

These being Roku devices, you'll have access to all your favourite streaming apps, with the holy trinity on board - Netflix / Prime / Google Play. There's no iTunes but you'll never see that anywhere other than an Apple device.

There's further good news in that Roku OS 9 will begin rolling out to Roku streaming players in early November (and Roku TVs early next year) - adding Spotify and Google Assistant to the mix.

The Premiere is available to pre-order now, with shipping starting at the beginning of October. The Premiere+ will be a Walmart exclusive, going on sale in November. That all applies to the US for now - no word on international availability.


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