Roku already won our hearts during the World Cup, as it had the only streaming stick capable of handling the BBC's 4K coverage, and now it's back with a bang - a seriously cheap pair of UHD streaming boxes: the all-new Roku Premiere and the Premiere+.
Costing $39.99 and $49.99 respectively - and with the only difference the inclusion of a voice-enabled remote control with the latter - the Los Gatos company's latest models are the most affordable in its ever-expanding impressive line of smart streaming devices.
Powered by quad-core processors and capable of HDR UHD, those price-tags are down $30 and $40 on their similarly named predecessors.
Read this: Complete guide to 4K Netflix
These being Roku devices, you'll have access to all your favourite streaming apps, with the holy trinity on board - Netflix / Prime / Google Play. There's no iTunes but you'll never see that anywhere other than an Apple device.
There's further good news in that Roku OS 9 will begin rolling out to Roku streaming players in early November (and Roku TVs early next year) - adding Spotify and Google Assistant to the mix.
See also: How to watch 4K on Xbox
The Premiere is available to pre-order now, with shipping starting at the beginning of October. The Premiere+ will be a Walmart exclusive, going on sale in November. That all applies to the US for now - no word on international availability.