Instacart partnership announced for Bespoke smart refrigerator range
Samsung is turning its smart fridges into full-on grocery assistants, with the Korean brand’s Bespoke refrigerators letting you restock groceries directly from the fridge screen, thanks to a new partnership with Instacart.
This isn’t the first time Instacart has shown up on Samsung’s fridges, but this time it’s deeply integrated with the tech inside.
Using AI Vision Inside – Samsung’s food recognition system – the fridge can identify what’s running low, suggest replacements, and let you order through Instacart without ever grabbing your phone.
The tech relies on cameras inside and above the fridge door that track what’s coming and going. It’s smart enough to recognize up to 37 food items and syncs with the Samsung Food app to update your inventory.
You can also manually log items if the AI misses something.
This isn’t just a one-way feature, either; when you make a recipe from the Samsung Food app, the system can automatically adjust your inventory and even add used-up ingredients to your shopping list.
It’s basically fridge multitasking – but how accurate it’ll be when your kids raid the snacks is another story.
Samsung tells us that the Instacart integration will roll out to its latest Bespoke models, including the 32-inch AI Family Hub+ and the new 9-inch AI Home display.
Older fridges with AI Vision Inside aren’t left out, though; they’ll get the feature via a free firmware update that will roll out later this year.
While the tech sounds impressive, cameras can’t see into fridge door bins or freezers, and manually adding items sounds like a chore.
Then there’s the question of how often you’ll trust the system to get your grocery list right. Still, the convenience of same-day delivery from Instacart, direct from your fridge, might just be useful enough to make this more than another AI gimmick.
By deeply integrating a service like Instacart with its hardware and software, Samsung is banking on a future where your fridge isn’t just smart, it’s proactive.
Whether that future is seamless or just mildly frustrating remains to be seen.
