In a week where Amazon toned down its tit-for-tat approach to selling Google's connected tech, its Fire TV Cube got a little smarter and it also cut the price of the entire Echo range for the Christmas shopping season.
But it's not all about Amazon - there's been plenty of other things going on. Here's a roundup of everything you may have missed...
Sega Genesis lands on Fire TV
Got a Fire TV device plugged into the back of your television? Good news - you've also now got a Sega Megadrive / Genesis plugged into the back of your television too. And you didn't even have to pay $850 for a 'sold out' mini console on eBay.
Nope, all you need to do is cough up $14.99 for the Sega Classics app and you'll be able to play 25 of the most popular titles from the 16-BIT console, with 15 of these offering up multiplayer modes too.
Games include a trio of Sonic adventures, the Streets of Rage trilogy, The Revenge of Shinobi and, of course, Altered Beasts. You can play with the Fire TV remote or, if you don't want an incredibly awkward gaming experience, pair up a Bluetooth controller.
It's available now in the US, UK, Germany, Brazil, Australia, France, Italy, and Spain.
Alexa beefs up security
For a while now you've been able to use Alexa on Echo devices to control your smart security systems and now third-party Alexa-enabled devices can get in on the act too.
The new Security Panel Controller API lets devs make devices that can arm, disarm, and query their security systems with Alexa. Alexa already works with the likes of ADT, Ring, Somfy, Abode, and Scout.
And, don't worry - burglars can't simply say, "Alexa, disarm the alarm" to make their job easier; disarming requires you to confirm a pin-code with Amazon's digital assistant.
Senic's Nuimo Click hits Sonos store
Voice is all well and good but sometimes you just want to tap to get things done. Enter supercharged, customisable smart switches like Senic's Nuimo Click, which has just got its certification into the 'Works with Sonos' program, and has landed in the Sonos store.
You can connect the Nuimo to Philips Hue bulbs and lighting for power/brightness/your favourite scenes but you can also program the buttons to control Sonos speakers - play/pause, skip tracks, volume up/down and accessing your favourite stations.
The Nuimo Click costs $229 for a Starter Kit which includes a Nuimo Hub that plugs into your router and two Nuimo Clicks - in white or black. Then it's $70 for each Switch after that.