About Us

Everything you need to know about The Ambient, with details on our editors, writers, contact details and more
How we make money

Everything you need to know about The Ambient, with details on our editors, writers, contact details and more

The smart home has become the most exciting space in technology – yet no-one has been covering the space in the manner it deserves. That’s where The Ambient comes in.

Part of the Candr Media Group, The Ambient is designed to be the first and last word in the smart home. We’re dedicated to demystifying this new world of connected home technology.

The Ambient is here to test and review the best gear on the market, explain how to get your smart home up and running, and show you how to get the most from it. And, perhaps most importantly, we’ll be charting what’s next.

Launched in 2018 by Paul Lamkin and James Stables, who also launched the world’s biggest wearable tech website Wareable, The Ambient has grown to be the authority on the smart home.

Speaking to Gorkana, Lamkin explained, “We’re very much pitching The Ambient as not just another tech site. As with Wareable, it’s a site that blurs the boundaries of tech, lifestyle, fashion and a whole lot more.

“The rise of smart speakers and assistants such as Amazon Alexa, Siri through Apple HomeKit and Google Assistant have proven themselves to be the missing link to truly smart homes.

“These devices have brought ambient computing – the idea of having AI all around us – to the masses. But with that comes a whole set of new questions for consumers. We’ll be providing in-depth reviews, detailed missing manuals, how-to hacks and a whole lot more.”

The Ambient is a champion of good home tech. Experiences that look good, feel good and add to your home. It doesn’t have to be connected – we’re championing any way technology can make our life better.

The Ambient was shortlisted at the AOP Digital Publishing Awards 2018 as the ‘Best Digital Launch of the Year’ and the Wareable Media Group was also nominated as a ‘Publisher of the Year’ as well.

The Wareable Media Group has grown to three publications now the latest site, Get Sweat Go, going live in mid-2019.

In 2023, the Wareable Media Group was acquired by Candr Media Group Limited and now we’re part of a big happy family with the likes of Trusted Reviews and What Digital Camera.

How we make money

At The Ambient, we believe in providing valuable content without any paywalls or subscription fees.
The operational expenses of our editorial and development teams are sustained through revenue generated from advertising and affiliate partnerships.

Affiliate Links and Price Comparison

We utilise affiliate links directing to products and services on various retailer platforms.
Clicking on these links or making purchases through them may earn us compensation. Across our pages, we display prices and deals to aid our readers in making informed purchasing decisions.
When a reader completes a purchase via the provided retailer link, we earn a commission. These commissions are standard compensation for referrals (known as ‘affiliates’).

Our affiliate links are either automatically integrated post-publication through software or manually added by our team members.

We regularly scan a vast array of products to identify the best deals available and we prioritise displaying the most competitive prices, barring exceptions such as retailers lacking credibility.
In such cases, we highlight Recommended Deals, emphasising reliable customer service over mere affordability.

Occasionally, we may endorse specific offers from particular retailers. In such instances, we transparently disclose this arrangement. We uphold the principle of impartial editorial content crafted by our dedicated journalists and editors.

We also occasionally feature advertorials (paid-for editorial content) and sponsored content, which are clearly marked as such for full transparency.

Advertising

We maintain a strict separation between our advertising and editorial departments. Advertisers are explicitly informed that they have no influence over our reviews or ratings.