We're quite US/UK centric here on The Ambient, forgive us, on account of where our writers and editors physically park their butts. But how about the rest of the damn world, hey?
The smart home is of course making an impact on multiple continents; voice assistants are available in more languages; and clever home tech ideas aren't just coming out of Silicon Valley. So we decided to look at how it's playing out in terms of who is buying what in different countries and regions, courtesy of Statista's smart home market data. Here's the headlines of what we found out about the smart home around the world.
(Note: Statista doesn't include smart TVs in this data but it does include all other connected and remote controlled devices ‚Äď lighting, security, entertainment etc ‚Äď in the home).
The US of A
Let's just get this out of the way because this is the No.1 country for the smart home, according to Statista's estimates, with 40.3 million smart homes in 2018.
That's up a decent 20.4% on 2017, makes the smart home market worth $19.827m this year and reportedly equals 32% of total homes in the US. Sounds a lot? This is expected to rise to 53.1% of homes by 2022. Big numbers indeed. The typical American smart home fan spends $146.54 a year on home tech.
China's some way behind the US when it comes to smart homes. It has around 19.5 million of them but the real crazy stat here is that's up a whopping 48.1% on last year, proving that 2018 is a big year for the ambient home in Asia.
The other mind boggling thing is that these 19.5m homes equal just 4.9% of homes in China. The number of homes that have control and connectivity tech inside is estimated to blow up to 62.4 million by 2022. Chinese people currently spend around $98.60 a year on the smart home.
Over in lil' old UK, the stats are wayyyy smaller as you'd expect. Around 19.7% of homes have smart home tech in them though ‚Äď that's a cool 5.3 million ‚Äď and this is estimated to rise to 39% of homes in 2022, catching up to America.
In 2017, 34.6% of smart home owners/users in the UK were between the age of 25 and 34 ‚Äď also the biggest age group in the US and China. Money wise, the market could double from $2.825 million this year to $5.8 million in four years time.
Less than 1% of total homes in India are smart in 2018. That's around 2.2 million connected homes though and frankly, China can take a back seat because that's up 89.5% on 2017's figures. The $939 million that will be made in 2018 by home tech companies ‚Äď around $99 spent on tech per smart home (not including TVs remember) ‚Äď should grow to around $6,085 million by 2022.
Australians spend on average USD$187 per home on smart home kit and around one fifth (19.1%) of homes ‚Äď or 1.8 million ‚Äď are connected. So it turns out India has more smart homes than Australia.
As many as 44.8% of smart home users are in that 25-34 age bracket and control and connectivity are the biggest areas, followed by comfort and lighting. The smart home business in Australia is worth USD$932 million in 2018.
The connected home isn't really a thing in Russia yet but it's heading that way. There are just 900,000 smart homes in the country, which is 1.7% of total homes, and a third of these belong to people aged 35-44. They spend an average of $138 on smart home tech making a total of $301 million in 2018.
When you think robots and toilets of the future, you think Japan. The smart home is doing pretty well there but it's far from taking over every household. Around 7 million homes are smart. That's just less than 15% and it's set to double to 30.1% in four years' time. Smart home users are slightly older in Japan than similar developed countries ‚Äď the biggest age bracket is 35-44 with 33.3%.
About one in five homes in South Korea is smart, not surprising considering it's the country where Samsung and LG have their own cities. That's 4 million so far and it's expected to rise to 34.7% by 2022. The largest group of smart home users, here, though is aged 45-54 ‚Äď so older than most Western countries. They spend an average of $118 a year on smart home devices.
The 1.2 million smart homes in Brazil might make up only 1.9% of total homes in 2018 but that number is up 45% year on year, so another case of a big rise in connected home tech. Brazilians spend $102.94 a year on average and they're most likely to be old millenials or Gen Xs, aged 25‚Äď34. By comparison, Argentina has 100,000 smart homes.
The smart home is in rude health in Germany where there are 6.1 million smart households (15.7%, so similar to the UK), spending on average $131.48 a year. By 2022, the smart home industry in Germany is estimated to be worth $6.099 million.
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