LG reveals new smart home ThinQ brand, and looks set for AI bonanza at CES

LG ThinQ brand will showcase new connected home tech

LG gears up for AI bonanza at CES
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If you thought that ambient computing and the smart home was getting pretty advanced with the likes of Amazon Echo and HomePod, LG could be about to take things to the next level.

The Korean company is planning to launch a slew of products under a new brand called ThinQ. It’s an umbrella brand for AI connected products, and the company as hinted that we’ll be seeing fridges, TVs, washing machines and robot vacuum cleaners – all boasting smart features.

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“AI is the next frontier in technology and as a leader in home appliances and consumer electronics, we have a responsibility to make AI more approachable and less intimidating,” said Han Chang-hee, head of LG’s marketing.

It’s a slight change of position and LG has previously badged its connected products under the LG SmartThinQ – the name of the app used to control its range of smart home appliances. But this new push should be about more than just remote control, and it will be interesting to see what kind of new features AI can bring to quite mundane devices.

The company has toyed with air conditioning products that learn the space it's placed in, and has been one of the leading exponents of the intelligent fridge – the product everyone seems keen to make and nobody actually asked for.

We’re going to be at CES 2018 reporting on all the latest smart home releases – and will certainly be checking out what’s coming from LG’s ThinQ brand.

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