Sony kills PlayStation Vue because digital TV bundles no longer make sense

Sony's virtual MVPD is sadly not an MVP

Sony pulls plug on PlayStation Vue
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Sony has announced it will pull the plug on its PlayStation Vue streaming service on 30 January 2020.

Vue was Sony's attempt at pay-TV, offering a bundle of channels to users starting at $50 and moving upwards to throw more channels in.

However, since its launch four years ago, Sony has struggled to make a success of Vue as customers have instead opted towards separate streaming services or held onto their existing cable bundles.

Read this: How to make your PS4 part of your smart home

Just last week, The Information reported that Sony was seeking a sale of Vue, adding that the service had hit 500,000 subscribers at its peak, which isn't a lot compared to rivals like Hulu and YouTube which launched similar offerings after Sony.

But even the more successful ones have struggled, as rights holders have pushed up the prices and that cost has been passed onto consumers.

"Unfortunately, the highly competitive Pay TV industry, with expensive content and network deals, has been slower to change than we expected. Because of this, we have decided to remain focused on our core gaming business," wrote John Kodera, deputy president of Sony Interactive Entertainment, in a post announcing the end of Vue.

He added: "PlayStation fans can continue to access movie and TV content through the PlayStation Store on PS4 and via our partnerships with top entertainment apps."

It's a shame for Sony that the model hasn't changed the way it believed it would. Instead, viewers seem to be leaning towards more custom streaming packages of their own choosing, which Disney, Apple, HBO and others are apparently betting big on right now.



TAGGED    smart home

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