Investing in the best streaming stick or box brings internet-connected love into the living room, without breaking the bank. But streaming sticks aren't just a way to access binge-worthy TV â they can provide the easiest way to access Ultra HD content via Netflix 4K, and plug into smart home systems too.
We've picked our top TV streaming stick/box options below including Google Chromecast, Apple TV, Amazon Fire TV, Amazon Fire TV Stick 4K, Now TV Smart Stick and Roku Streaming Stick+. Still in testing: the new Chromecast (2018) and the Now TV Smart Box so look out for reviews of those soon.
Streaming sticks: What to consider
First, we'd say that what streaming services you're signed up to â or want to sign up to â is arguably the most important decision. Netflix and Amazon Prime Video are the two heavyweights but there's also apps like Hulu, Now TV, Mubi and Spotify to consider.
If you just want to get these services onto your TV, with no fuss on specs or resolution, you can pick up a bargain streaming stick â an original Chromecast say or a Now TV Smart Stick â and away you go. Do you need a nicely designed homescreen or are you happy firing up an app on your phone? Would you use voice controls from the remote?
If you've got a higher specced telly or you're forking out for 4K Netflix, say, then you'll need to look a bit further. Does the box or stick support 4K streaming, or even HDR as some now do to make it futureproof? There are also some gaming focused options like the Nvidia Shield TV â does Android gaming and a bundled controller sound like fun?
Lastly, be aware that a simple streaming accessory â like the Apple TV â can turn your TV into your smart home hub. The Chromecast Ultra and Chromecast (2018) with Google Assistant and Amazon's Fire TV is there representing Alexa. Make your choice carefully, based on what other kit you have in the house that's connected to one of these big three ecosystems. This area is only going to expand.
This year, it's expanded with the renewed presence of Android TV and the emergence of new hybrid sound bars with TV powers. Google and JBL have already announced the Link Bar, a sound bar that comes packed in with both Google Assistant and Android TV. It plugs into your TV via HDMI and you can use Assistant to control your TV via Android TV, which has a robust ecosystem filled with the major streaming apps (not to mention Chromecast powers).
There's also the new Sonos Beam, which comes with Alexa built in (Google Assistant support is promised for later this year), and the Polk Command Bar also comes with Amazon's assistant on board. If you're looking at a streaming stick, it's worth pausing to consider whether you'd like to buy one of these high-end devices in the future, as they can both make your TV smart and deliver much better sound.
Anyway, on with the main event: here's our pick of the best streaming sticks you can get right nowâŚ
Google Chromecast Ultra
On one hand, the Chromecast Ultra is about as simple as streaming sticks get. On the other, itâs probably not the one to buy for your technophobe grandparents. Thatâs because, despite working in a very similar way to its competition, the way you use the Chromecast Ultra isnât quite plug and play. Thereâs no remote control, no central interface, and youâll need to use your smartphone or tablet to make it work.
But letâs start at the beginning. At the crux of it, the Chromecast Ultra is a 4K streaming dongle like any other. It connects to your TV via HDMI, can stream 4K HDR content up to 2160p (in both HDR10 and Dolby Vision) and requires power via a spare plug socket (it needs more power than your TV can provide).
Instead of a USB-stick shape, itâs a circular puck design, which makes it a little easier to squeeze into a crowded HDMI line-up on your TVâs back panel. It also gives it the space to add an Ethernet port, for hardwiring the Ultra to your router. If you can, we would suggest you do so. The Ultra comes with dual-band Wi-Fi to make it super sturdy for 4K playback, but hardwiring is much more reliable for the very best in sharpness and stability â especially if your router is located a little way from your TV.
Setup is pretty simple. Once youâve plugged it in to a spare HDMI port and chosen it as your source, on-screen instructions will prompt you to download the Google Home app on your smartphone or tablet for setup. The app will walk you through the steps needed to get your Chromecast onto your home network, which takes minutes. Youâre then able to name your Chromecast at the end of it all, so if you have a few in the house, you can be sure you cast to the right one.
And this is where Chromecast differs to other streaming sticks. Instead of using a central interface on your TV with a bundled remote, you use your mobile device and the apps you have installed on it to find things to watch.
The Google Home app has a go at suggesting popular content that might be of interest, but itâs not personalised to what youâve watched previously, like the Amazon Fire TV. Youâll get more of that from going into the apps directly. However you go about finding content, once you have something you want to watch, youâll use the âcastâ icon (which looks a little like a TV with some curved lines radiating from it) to throw this content from your device to the TV.
Once itâs there, the Chromecast Ultra does all the work for you â you can continue to use your device for other things, listen to music with it or even turn it off, and the programme will continue to play.
There is one sticking point here. Not all apps play nicely with Chromecast, and Amazon is one of them. With a fairly limited amount of 4K content available to stream at the moment, and Amazon offering a decent chunk of it, thatâs a bit of a blow for the Chromecast Ultraâs capabilities. There is a hack you can use to cast from a Chrome browser, but itâs not as slick, and wonât do playback in 4K.
Still, thereâs a wealth of 4K HDR programming on Netflix and YouTube that does work with casting, plus a handful of films to buy from Google Play. Then thereâs the 1080p stuff, of course, from all of the UKâs catch-up services, plus Skyâs Now TV (currently 720p only), and music from Spotify, TuneIn Radio and Google Play Music.
Being part of the Google ecosystem does give it some pretty hefty smart home points to stick it to the competition, with the ability to ask any smart speaker with Google Assistant built in to play something on your TV.
Say âHey Google, play Better Call Saul from Netflix,â and itâll jump into life, playing the first episode you havenât watched â for Netflix and YouTube. If there is a 4K version of it available, and your signal is strong enough, the Chromecast Ultra will opt for that by default. Thereâs a small handshake delay between the request and the content playing, but nothing too lengthy.
If you can do without 4K, the new Chromecast for 2018 has a new design, faster Wi-Fi and supports 1080p Full HD streaming for $35.
- Flexible 4K HDR streaming
- Google Home integration
- Ethernet port for hardwiring
- No homescreen interface
- No Amazon support
- Needs a spare plug
Apple TV 4K
Less of a streaming stick and more of an ultra high definition Pandora's Box, the Apple TV 4K is a seriously smart TV companion.
As youâd expect from Apple, this richness comes from the host of apps, accessible from the Apple TVâs own App Store. The majority of these include the full range of content streaming platforms, both free and paid-for, live TV services and ported iOS games.
Read this: Best Apple TV apps
Packing everything into the diminutive little black box, the Apple TV 4K is powered by a new A10X chip to handle all the 3840 x 2160 Ultra HD grunt. And thereâs plenty to choose from with Amazon Prime Video, Netflix and iTunes, all with growing 4K libraries. Whatâs more pleasing is that iTunes 4K movies donât cost any more than HD, with rentals at around $5: itâs cheaper than buying Blu-rays or taking out a Sky Q subscription. The only downside is that YouTube 4K isn't supported, so you'll have to settle for 1080p for now.
The box comes in 32GB or 64GB versions and this storage will only really be touched by any games you download to play on your TV, so the low volume shouldn't concern you too much. There are big-name games to choose from on the tvOS App Store, just like the iOS one, although unless you fork out for the controller, playing using the Apple TVâs remote can be infuriating.
Visuals are fantastic across the board, and the Apple TV 4K supports HDR and Dolby Vision to give video content an even better gloss. Upscaling of boring old high definition streams to 4K tellies is also superb.
Siri is also well integrated, and offers more contextual options than you might think. You can ask Siri âwhat did he/she say?â to have dialogue repeated with subtitles, as well as questions like âwhoâs that actorâ or âshow me comediesâ to help find the right flavour of entertainment.
There are other nifty tricks too: Apple TV plays nicely with AirPlay as a receiver and sender, so you can send the sound to an AirPlay speaker, or preferably soundbar, by dragging down on the remote. It will also appear in your list of AirPlay destinations, so you can use your TV setup to listen to music as well. And, if you're streaming video on a Mac, iPhone or iPad, you'll be able to ping those visuals over to your Apple box.
Overall, the Apple TV 4K is a superb streaming option, and one of the best out there. In many ways itâs a costly choice given the price tag, but considering the expense of accessing 4K entertainment, it may actually work out cheaper in the long run. And let's not forget that the Apple TV 4K doubles as a hub for your Apple HomeKit setup, enabling remote access to your smart home, which opens up another reason to invest.
- Netflix, AmazonâŚ and everything
- iTunes 4K is decent value
- HDR and top quality upscaling
- Comparatively pricey
- Fiddly remote
- No Dolby Atmos
Amazon's best streaming stick yet, the Fire TV Stick 4K does exactly what that imaginative name suggests. It's cheaper than a Fire TV (see below) but still gets you high end features like 4K streaming, HDR10+ and Dolby Vision.
The Stick 4K has a power cable and is slightly longer than last year's but is easy to plug and play - if you need it at an angle, there's a dongle to help. It gets you access to services including Prime Video, Netflix, HBO, Hulu, BBC iPlayer, Disney, Curzon, Plex and more - a very solid selection in both the US and UK.
Equally important is the bundled Alexa remote which Amazon is selling separately in the US for $30. You can hold down the button instead of saying "Alexa" and there's IR control and volume buttons which can be used to control your TV, soundbar or AV receiver.
Unlike the Fire TV Cube, bear in mind the Fire TV Stick 4K won't act as an Echo when the TV is off. But when surfing results, it's generally really quick with some room to improve on Netflix.
In use, it's faster and smoother all round thanks to a new quad-core 1.7 GHz processor inside. Fire OS has its positives and negatives - it's easy to use but a bit cluttered and we'd quite like the ability to customise it a little more.
It's packed with features and services, its 4K streaming is excellent and Dolby Atmos is also on board to give you a sound boost. When it comes to HDR10+ and particularly Dolby Vision, though, we couldn't find many movies and shows that support it yet - Apple's library is better served on the Dolby front, for instance.
Overall, though, this is an affordable and futureproof streaming stick option.
- Great value
- Lots of features and services
- IR Alexa remote
- UI needs work
- Lack of Dolby content
- Netflix can be slow
Amazon Fire TV
The latest Fire TV (referred to as the âAll New Fire TVâ by Amazon) went live last year, adding 4K to the mix. It comes in at the same price-point as the Chromecast Ultra but weâd argue itâs much more feature rich and is more on a par with the much more expensive Apple TV when it comes to the smart home.
Letâs start with the 4K smarts and weâre looking at a streaming stick that only really falls at the Dolby Vision hurdle. What it does have is 2160p up to 60fps, HDR and Dolby Atmos audio. That HDR isnât constant though, as it is with the Apple TV, (and doesnât always look quite right), but it can switch to 60Hz 4K if needed.
Like the Chromecast, youâll need to wire the Fire TV to the mains â that USB port on your TV will let you down â and there is also an Ethernet option, although that requires you paying a bit extra for an adaptor.
Read this: Your ultimate guide to Fire TV
The big win for Amazon is that, apart from the Roku Streaming Stick+, itâs got the widest range of content on offer, especially if youâre an Amazon Prime member â and you really should be if youâre going to buy a Fire TV device. Netflix and co. arenât treated as second class citizens though; when it comes to search results and recommendations youâll obviously be presented with a lot of Prime content, but Netflix is widely represented as are other popular services and apps from your region such as the BBC iPlayer, Disney Life, Showtime and HBO.
Talking of those latter two and another string to the Fire TVâs bow â in the US, at least â is that you can add premium channels as and when you want, starting as low as $2.99 a month. Most offer a monthâs free trial as well.
One of the biggest selling points for Fire TV â especially for smart home enthusiasts â is that Alexa is built right in. You simply tap the microphone button on the (somewhat basic) remote control. Alexaâs not just for searching movies and telling you about actors though (although she can do that too). The Alexa in the Fire TV is full-blown Alexa; you can tell her to turn your lights off, start your robot vacuum, show your security camera stream â anything you can do on an Echo device using Alexa, you can do with her on Fire TV.
In fact, you can even control your Fire TV using your Echo speaker, using just your voice; there's no need to pick up that remote control. Plus, if your TV supports HDMI-CEC, you'll also be able to power it on from standby simply by saying a Fire TV command such as, "Alexa, show me movies with Tom Hanks in them".
There's also the Fire TV Stick, which costs $39.99 and though it lacks 4K, you still get the Alexa voice remote and support for all the same apps.
Or you can go one step further and get the Fire TV Cube, Amazon's latest addition to the lineup. The Cube actually doubles as an echo, so you can command Alexa by talking to it, no need to press the microphone button on the remote. Because of this, the Cube functions as a pretty decent TV hub, letting you switch inputs and even channels by commanding Alexa out loud.
- Fantastic range of content
- Alexa smarts built in
- Can be controlled with Echo speaker
- Odd design
- Prime is another cost
- No Dolby Vision
Roku Streaming Stick+
If you already have a smart 4K TV, that means it has apps onboard, so why buy a streaming stick on top of that? Roku has created a platform that offers you more for your buck and, at less than $70, you get plenty. A couple of major things stand out.
The Roku Streaming Stick+ not only offers 4K and HDR10 streaming but â appeal number one â it takes speeds to a new level thanks to a clever Wi-Fi upgrade. By putting the antenna in the cable, rather than the stick which sits behind the signal-blocking TV, Roku has managed to enhance speeds by up to four times. This means the 802.11ac dual-band MIMO is likely faster than your TV and results in quality streaming without buffering.
Reason two for shelling out for this stick is to have all your favourite streaming apps anywhere you go - a hotel with work or a mateâs house for a binge viewing session. Roku has the holy trinity on board - Netflix / Prime / Google Play. Sure, there's no iTunes but you'll never see that anywhere other than an Apple device. And it's all so easy to use.
Plug into the TV via HDMI and the stick will automatically work out what the TV can handle and set up the output signal to max - which tops out at 4K and HDR running at 60fps. But this is also smart enough to pair the included remote with that TV model meaning you can control things like volume right from the remote.
The only negative here is that the power cable (the one with the antenna smarts) to the Streaming Stick+ is a mini USB, meaning you need to have that correct cable. If it were micro-USB or USB-C then youâd be able to use your phone charger and carry one less cable. A minor gripe, but worth it for that extra connectivity. There's also no Ethernet connection, as on the Chromecast Ultra, and the lack of HDR streaming content might also give you pause.
Other positives includes the accompanying smartphone app, which lets you listen via your headphones wirelessly, a reliable casting option from your smartphone and the Vudu app, which has a large catalogue of 4K HDR movies
- Super simple to use
- Good performance
- Great range of apps and services
- Not great selection of HDR available
- No Ethernet
- Proprietary cable
Now TV 4K Smart Box
The second Now TV device on this list isn't quite so budget as the Smart Stick but it's slightly more futureproof.
Sky's own Now TV services currently stream in 720p with 1080p due by the end of 2018 so what's it doing launching a 4K streaming box? Well, the addition of Netflix to the platform goes someway to explaining that.
If you're in the UK and you're looking to be completist about your streaming services, Netflix was the big, missing piece for Now TV. (Though Amazon Prime Video remains MIA as does Google Play Movies, Spotify etc).
So if you go for the 4K Smart Box you can now watch 4K movies and TV shows from Netflix in 60fps or watch 4K HDR YouTube content in 30fps. Here, 4K Netflix looks nice and crisp as you'd expect but you really can get that from a lot of other streaming sticks, devices and TVs.
Everything else in terms of third party apps - BBC iPlayer, ITV Hub, All4, Demand 5, streams in 1080p and the 720p streaming on Now TV is fine but a shame if you're spending money on that Sky Cinema Pass.
It's all very easy to set up and use, the bundled remote works well and voice search is OK, certainly not best in class. The service's UI has always been a little slower than its rivals but nothing you'll find too irritating and the 4K Smart Box does improve on the Smart Stick slightly on performance.
You'll notice that it's all Roku powered so well worth looking at Roku's own options, especially if you want Prime Video in the mix.
Compared to the Smart Stick and Chromecast, it's quite a big old thing, at 12.5 x 12.5cm and 2cm tall - it connects to your TV via HDMI and needs its own power, the design is... fine, a little glossy for our liking. Though what's nice is that you can tuck it away amongst your consoles and soundbars as the Now TV remote doesn't need line of sight to work.
All in all, the Now TV 4K Smart Box has put itself in a tricky spot. You still get the no contract access to Sky's Cinema selection, Entertainment box sets (HBO shows etc), Kids, reality TV on Hayu and - a biggie - Sky Sports. But Netflix is available on the Smart Stick too and if you care about picture quality, hence looking at a 4K streamer, why would you accept lower resolutions for Now TV's main selling point, the Sky packages?
That said, if you want Sky Sports (or the other two passes) + Netflix and you're willing to wait for Sky to catch up on resolution, this is still a beginner-friendly, affordable option.
- Easy to use
- Sky's great passes
- Netflix in 4K
- No Prime Video/Google Play
- Now TV isn't 4K
- Voice could be better
Additional words and testing: Paul Lamkin, James Stables, Luke Edwards, Hugh Langley, Husain Sumra